Creation at the heart of the Manufacture


The AZUELOS manufacture produces the entirety of its jewellery collections. From design to finished products. The cuff bracelet part of the "Moucharabieh" collection was created in this jewellery manufacture. Genesis…

The AZUELOS manufacture produces the entirety of its jewellery collections. From design to finished products. The cuff bracelet part of the "Moucharabieh"
collection was created in this jewellery manufacture. Genesis…

Creation of a new collection - Moucharabieh

In the area of jewellery design, creating a piece is the first and critical stage.

With regard to the Moucharabieh collection, AZUELOS jewelers have based their work on one of the key principles of the family manufacture: the theme must be inspired by patterns related to Moroccan craftsmanship.

In the area of jewellery design, creating a piece is the first and critical stage.

With regard to the Moucharabieh collection, AZUELOS jewelers have based their work on one of the key principles of the family manufacture: the theme must be inspired by patterns related to Moroccan craftsmanship.

Birth of a Collection Birth of a Collection
Birth of a Collection

In the area of jewellery design, creating a piece is the first and critical stage.

With regard to the Moucharabieh collection, AZUELOS jewelers have based their work on one of the key principles of the family workshop: the theme must be inspired by patterns related to Moroccan craftsmanship.

Birth of a Collection

The parallel between the Moucharabieh and the jewel is obvious :

"The fine lace formed by the woodwork is as refined as a piece of jewellery."

Discussions and brainstorming lead to the identification of the first jewel setting the blueprint of the new line: a cuff bracelet.

Birth of a collection
Birth of a collection
Birth of a collection

Large, imposing, this piece of exception will be the first of the collection.

Jewelers then begin their design work based on authentic Moucharabieh panels and photographs.

From this range of patterns, they choose the one they feel will have the highest aesthetic potential and will best meet the technical constraints linked with the production of the cuff bracelet.

Birth of a collection
Birth of a collection

The parallel between the Moucharabieh and the jewel is obvious :


The fine lace formed by the woodwork is as refined as a piece of jewellery.

Serge Azuelos - Jeweler
Birth of a collection

Discussions and brainstorming lead to the identification of the first jewel setting the blueprint of the new line: a cuff bracelet.

Large, imposing, this piece of exception will be the first of the collection.

Birth of a collection

The fine lace formed by the woodwork is as refined as a piece of jewellery.

Serge Azuelos - Jeweler

From this range of patterns, they choose the one they feel will have the highest aesthetic potential and will best meet the technical constraints linked with the production of the cuff bracelet.

Then, on paper, they draw few sketches giving free rein to their imagination. It is at this stage that a designer gets involved.

Birth of a collection
Birth of a collection

Then, on paper, they draw few sketches giving free rein to their imagination. It is at this stage that a designer gets involved.

Criterium, color pencil, watercolor, marker, pen, écoline, the designer draws sketches using a variety of drawing tools.

He creates several patterns sourced from a detail of a Moucharabieh panel, then he gives them life by applying colors.

Jewelers then begin their design work based on authentic Moucharabieh panels and photographs.

From this range of patterns, they choose the one they feel will have the highest aesthetic potential and will best meet the technical constraints linked with the production of the cuff bracelet.

Birth of a collection

He creates several patterns sourced from a detail of a Moucharabieh panel, then he gives them life by applying colors.

Once the ideal sketch is defined, he draws samples on paper that he cuts in order to carry out, together with the jewellers, prototype fittings.

In the case of the cuff bracelet, these fitting tests help determine the suitable width of the jewel and evaluate its overall rendering.

Birth of a collection
Birth of a collection
Birth of a collection

Once the ideal sketch is defined, he draws samples on paper that he cuts in order to carry out, together with the jewellers, prototype fittings.

In the case of the cuff bracelet, these fitting tests help determine the suitable width of the jewel and evaluate its overall rendering.

Birth of a collection

Then, on paper, they draw few sketches giving free rein to their imagination. It is at this stage that a designer gets involved.

Criterium, color pencil, watercolor, marker, pen, écoline, the designer draws sketches using a variety of drawing tools.

He creates several patterns sourced from a detail of a Moucharabieh panel, then he gives them life by applying colors.

Birth of a collection

Once the ideal sketch is defined, he draws samples on paper that he cuts in order to carry out, together with the jewellers, prototype fittings.

In the case of the cuff bracelet, these fitting tests help determine the suitable width of the jewel and evaluate its overall rendering.


Birth of a collection

Cuff Bracelet, Moucharabieh collection, in pink gold set with diamonds